Category Archives: Social Media at Work
The release of last Harry Potter movie was, for many people, the end of a 10-year journey that started with the first Harry Potter movie. Its worldwide screening was a milestone in itself–breaking record sales, spawning thousands of joyful and sentimental tweets, and getting some of the best reviews for a Harry Potter film yet.
But now that the Harry Potter movie series is officially over (or is it?), fans and perennial viewers are asking themselves: what’s next?
There’s no use crying over spilled milk. If you missed the Billboard Awards for whatever reason (such as you falling asleep or being totally ignorant that there’s such a thing as the Billboard Awards!), Billboard wants to assure that you can catch up. Thanks to the the social media accounts of Billboard.com in full swing, you can experience the Awards as completely and richly as if you were in the event itself.
Like most evils in the world, Facebook spam exists because we allow it to. Although Facebook’s taking spam-generating accounts and posts seriously, you have to be responsible as well and stop being an accidental agent of Facebook spam.
Believe me, this is a lot more difficult than it sounds, and assuming that you’re two steps ahead of these sneaky scams might be the biggest mistake you’ll make. After all, behind these spams and scams are hackers whose preoccupation is to create ingenious ways of breaching Facebook’s admittedly flawed security system. I learned this the hard way myself, after being blindly lured into clicking a link on iPhone 5.
One of the strongest messages that resonate in today’s new media age is this: print is dead. After all, the most basic function of print—to provide information to its receiver—is undermined by new media.
The Internet doesn’t just hand over information from senders; it also allows receivers to send their own messages as well. But you already know that: if you’re reading this, then you’re experiencing it. You’re a receiver and sender of messages in the Internet yourself!
High school. An overachieving girl. A popular varsity player. Cheesy songs played in between. The plot seemed all too familiar: the show must be High School Musical—except that it’s not. It’s actually Glee, a new television series from Fox that, at surface, looks and sounds a lot like that overly popular Disney made-for-television movie.
I didn’t think Glee was very different from HSM after watching its pilot episode. I only remember Ryan Seacrest plugging the show during the last episode of American Idol. I obviously didn’t have the means to watch it—until I got hold of through a video streaming website It had its weird moments and the characters can get one-dimensional… but how can anyone not get entertained with a show that features music performances from practically all genres?
When Mr. Paolo Pangan, Digital Strategy Manager of Yehey!, gave a lecture on viral marketing, he pointed a specific ineffective tactic used by companies when engaging people online: starting fake conversations. Used to hype certain campaigns at its initial stage, this tactic usually backlashes anyway, especially since most people detect posers in the Internet. In the end, companies suffer more. They may have gotten the initial hype they bargained for, but at the expense of their reputation.
We’re young, we’re crazy, and we’re restless. Unfortunately, these three qualities most of us, young people, have are anything but helpful when it comes to using the Internet, particularly social media.
Would you believe that whenever I leave my Facebook for a few (and by few, I mean 3-5 minutes) minutes, my Facebook will have about 20 new posts screaming to be read? If you are my friend in Facebook, then your status update is probably one of those. Equally bad: my Twitter, Multiply, Plurk—even my Friendster account—are all equally clogged by updates minute after next. And yeah, some of those posts are pleas to be liberated from the throes of the social media.
To say that blogging is one of the best features of the Web 2.0 will be an understatement. Not only has blogging enabled normal Internet users like me to document whatever selfish details of their lives are for all the world to see, it has also handed a challenge to companies. That challenge can be summarized in two words: corporate blogging.
In all honesty, I haven’t read a single decent corporate blog in the Philippines. There. I said it. I’ve heard about the best corporate blogs there are and that includes Dell’s and BBC’s. There are even CEO bloggers like Craiglist‘s Craig Newmark, who surprisingly have the time for corporate blogging. But no, not in the Philippines. Our lecture in corporate blogging made me realize how it is nearer to talking with people than it is to achieving organizational goals. That said, Philippine companies should be brave enough to face the fire and try corporate blogging; they’ve listened long enough. Why not let us listen to what they have to say?
Have you ever wondered how many Filipinos are as active as you are right now in the Internet? That’s exactly what Universal Mccann had in mind. In fact, the organization conducted a social media study covering 29 countries (in Wave 3*) and 38 countries (in Wave 4**), both of which include the Philippines. In fact, Universal Mccann shows how Filipino Internet users grew from 3.3 million to 4.2 million in about a year—the different between Universal Mccann’s Wave 3 study (completed in March 2008) and Wave 4 study (completed in March 2009). By March 2009, the Internet has reached 21.5% percent penetration in the Philippines.
While everyone else was stranded in their schools or offices, drowning in at least knee-deep water/mud or scouring every store to find food as Typhoon Ondoy swept Metro Manila, I was at the comfort of my home. I was warm and had many to eat—and not even a single drop of rain fell on my skin.