Failure to Launch: The Sad Attempt of Companies at Social Media

True, we Filipinos may be lagging far behind in terms of technology of all sorts–robotics, genetic advancements, even nuclear breakthroughs.

This lag, however, does not at all curtail the Filipino’s use of the Internet. One only needs to look at our self-assured awards–texting capital of the Philippines, first mobile payment service, and so many other social media breakthroughs–to be convinced that we are, indeed, a growing breed of new social media users.

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