Starting Real Conversations on the Internet

from mike.teczno.com
from mike.teczno.com

When Mr. Paolo Pangan, Digital Strategy Manager of Yehey!,  gave a lecture on viral marketing, he pointed a specific ineffective tactic used by companies when engaging people online: starting fake conversations. Used to hype certain campaigns at its initial stage, this tactic usually backlashes anyway, especially since most people detect posers in the Internet. In the end, companies suffer more. They may have gotten the initial hype they bargained for, but at the expense of their reputation.

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